Sony doesn't do things by halves as this great picture from Gizmodo shows. There has been lots of speculation about why the console is hovering in mid-air. My favourite answer being that 'Those loud, powerful fans in the PS3 are causing it to float!' What a shame that the apartment block probably costs less than the PS3. It's an Ad for the PS3 in the NYC, incase you still don't know what I'm on about.